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Public Information Division
Barbara L. Page, Manager
(805) 645-1415
The Public Information Division provides air quality
information to over 800,000 Ventura County residents. It
does this through a variety of both traditional and
innovative public information techniques including:
- outreach events
- speaker's bureau
- educational programs
- publications & materials
Air - the search for one clean breath
Air: The search for one clean breath is a
large-screen format film originally funded by a
United States Environmental Protection Agency and
produced by the Ventura County Air Pollution Control
District and the communications firm, Media 360.
Goals
- To showcase “air” nationally in the spectacular
wide-screen IMAX format to a general public audience
at some of the big-screen theaters located at
science centers, museums, planetariums, and
observatories. The film will blend animation with
footage of atmospheric phenomena and live-action
recreations using an original music soundtrack and
featuring a celebrity narrator.
- To provide viewers with the story of air – its
personality, lifestyle changes, struggle for
identity, and endurance as the “majestical roof”
surrounding our planet.
- To provide viewers with information on what various
countries, new technologies, communities,
organizations, and individuals are doing to clean
the air.
- To provide students with an introduction to the
study of air that will continue with a information
guide to the film which will be distributed to
teachers nationwide.
- To inspire viewers with the message that they have
the power to affect the air quality in their
communities.
- To distribute the film at selected IMAX theaters in
the US as well as distribute copies on DVD, VHS, and
Beta tape to all air quality agencies in the
country.
Project Sponsorships

Former VCAPCD executive officer Dick
Baldwin with San Diego County APCD staff
filming historical re-enactment scenes
at St. Michaels by-the-Sea Church in
Carlsbad, California in September 2006 |
- The United States Environmental Protection Agency
(original grant)
- The United States Environmental Protection Agency,
Research Triangle Park
- The Ventura County Air Pollution Control District
- Iceland Air
- The Port of Long Beach
- Warner Brothers Studios
- Nordica Hotel, Iceland
- Media 360
- Dubscape
Technical Review Committee
This 11-member committee consists of scientists,
policy makers, and air quality experts who agreed to
review the draft script and submit edits, revisions
and suggestions to the producers. The committee
consists of the following members.
- Alan C. Lloyd, Ph.D., former Secretary, CalEPA
- Dr. Joel Schwartz, Harvard University
- Dr. James Lents, University of California, Riverside
- Susan Bullard, US EPA, Office of Transportation and Air Quality
- Tim Dye, Vice President, Sonoma Technology
- John Bachmann, United States EPA, Research Triangle Park
- Debbie Stackhouse, US EPA, Research Triangle Park
- Joe Sherman, author, GASP: The swift and terrible beauty of Air
- Dolly Arons, President, Arons Air Quality Services, Houston, TX
- Richard H. Baldwin, consultant, former Air Pollution Control Officer, VCAPCD
- Mike Villegas, Air Pollution Control Officer, VCAPCD
Timeline
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2003 |
VCAPCD submits application to US EPA 105
Mobile Source Outreach Program to produce a
film on air to be distributed nationwide. |
2004 |
Grant officially received and project
efforts begin.
Draft script written. Technical Review Committee
formed. Script routed to Committee for review.
Presentation on film at STAPPA-ALAPCO Public
Education Conference in New Mexico.
EPA Research Triangle Park comes on board. |
2005 |
Script finalized. Pre-production efforts
begun. Fundraising efforts continue. |
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2006 |
Production begins filming in Boston at
Harvard University; Donora, Pennsylvania:
Utah: Ventura & Santa Barbara Counties; San
Diego; Los Angeles; Long Beach; Iceland; and
London. Port of Long Beach, Warner Brothers
Studios, and Iceland Air come on board. |
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2007 |
All post-production efforts –
editing, narration, special effects, titles,
graphics, animations, musical score,
narration, secure stock footage, plan
premiere. |
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2008 |
Previewed at 2008 U.S. EPA AirNow
Conference in Portland, OR, on April 8.
Official national premiere coming soon. |
(For current film updates call (805) 662-6984 or
visit
airthefilm.org)
Clean Air Today 2007
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Winner of
the 2008 International Mercury
Communications Award |
This is our fifth issue of
Clean Air Today and we have dedicated it to
the reality of global climate change.
This
supplement
answers some questions about global climate change
and presents some actions individuals and businesses
can take to prevent it. If you would
like additional copies, contact public information
manger, Barbara
L. Page.
Outreach events
Seabee Days
Port Hueneme, June 2007
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There's always time for clean air! We attend many
events in Ventura County each year to talk with the
public about air quality and what individuals can do
to help clean our air. We have large or portable
colorful graphic displays to educate the public
about air quality.
We distribute lots of air quality "stuff" at these
events. If you have a special event that you would
like us to participate in, give
Barbara a
call at (805) 645-1415.
Clean Air Excellence Awards
In March 2004, the District was recognized nationally for its commitment to preventing air pollution and improving air quality. The APCD was one of only 13 recipients across the country to receive the prestigious U.S. Environmental Protection Agency's Clean Air Excellence Award. This is the second time the District has been recognized with the award. The Clean Air Excellence Awards Program was established in 2000 at the recommendation of the Clean Air Act Advisory Committee, a senior-level policy committee that advises the agency on implementation of the Clean Air Act. The awards program recognizes both individuals and organizations that have undertaken the risks of innovation, served as pioneers in their fields, and improved the environment in the process.
Speaker's Bureau
Call and request a copy of our
new Speakers Bureau Brochure
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Speaker's Bureau - Coming to you with a clean air
message
Public Information is out and about in
the county talking about clean air and what
individuals can do to help. We are “hitting the
road” with video-based presentations to service
organizations, businesses, community, senior and
church groups. We can show you an inspiring and
entertaining video and we’ll update you on current
air quality projects in our 25-minute presentation.
And we’ll give you some really great handouts too.
Take your pick:
- Global Climate Change Power
Point presentation. What exactly is global
climate change? What is the District, California and
the country doing about it? What can an individual
do? Engineer Don Price will address these topics in
a 20-minute presentation he’s developed on global
climate change. There will also be some time for a
question & answer period after the slide
presentation.
- Health Effects of Smog (CARB, 2003, 20 minutes) –
How does SMOG hurt your health? Watch this video and
find out. You may be surprised. Even when you don’t
see or notice it, SMOG can cause damage to your
body. This video shows where SMOG comes from, how
it’s formed, and who is most vulnerable.
- A 20-minute presentation on Ventura County's air.
Why is air pollution so bad for your health? Where
does it come from? Do we have a problem here in
Ventura County? This presentation explains it all.
To schedule a presentation or for more information,
call Barbara at (805) 645-1415.
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